I am a writer, content strategist, and creative team leader with 20 years of progressive experience. I help craft compelling stories by leading creative teams to develop content that explains, trains, sells, and entertains. I’ve led and executed multi-channel content initiatives for both B2B and B2C audiences including ad campaigns, collateral, sales enablement, websites, apps, training programs and more.

I made my mark being the person who can take on new and complex topics, learn quickly, and bring the rest of the team up to speed on the essentials. By nature I’m encoded to be investigative and I’m energized by the opportunity to deep dive on a topic and uncover the Who? What? Why? Where? When? and How? I love to share my discoveries with co-workers and stakeholders. This is why the people who know me well tend to seek me out as a source of information and appreciate my knack for distilling things down to their root.

I love to create content.  The research, analysis, writing and rewriting, working with designers, I love all of it.  It always feels like a win when I see my work in the wild or on owned channels. My writing style helps readers take action because it’s straight forward, plainspoken, and concise.

My personal style is deliberative. I work best when I’m given the time for deep work so I can thoroughly think through the problem or opportunity. I have a no-nonsense, sober side to my personality, but over time as I build relationships and trust, my humorous side comes out.

My work experience spans many industries including technology, finance, investing, real estate, pharmaceuticals and medical technologies, telecom, consumer packaged goods, and more.