My work in enterprise technology

I developed all kinds of content for Red Hat (owned by IBM) including digital ads, social media ads, briefs, checklists, e-books, go-to-market presentations, infographics, videos scripts and storyboards, web pages, email nurture campaigns and more.

There is a lot here but it doesn’t even begin to cover the volume of work I’ve done over the last 6.5 years.

Red Hat Brand Awareness Ads

Flexibility animated GIF
Consistency animated GIF

Ads promoting an IDC report highlighting the benefits of REHL AI

Ads promoting an e-book on Red Hat AI solutions for the public sector

Red Hat Training & Certification Go-to-market presentation

I’ve worked on dozens of presentations for Red Hat including the value of their partnerships with Microsoft Azure, Google Cloud, AWS, Oracle, Intel, Nvidia and more. I don’t share those here for confidentiality reasons, but can answer interview questions about creating sales presentations for Red Hat solutions and partnerships.

Marketing collateral

I wrote this brief on the transition to software defined vehicles in automotive manufacturing based on an interview with SME’s from Red Hat and Deloitte. The goal was to demonstrate how the partnership between these two companies offers compelling solutions that can help manufacturers transition away from traditional automotive architectures.

TheTranstionToSoftwareDefinedVehiclesDownload

I wrote this brief about the partnership between Red Hat and Rockwell Automation showing how Red Hat’s IT automation solution works with Rockwell’s industrial automation solution to create additional efficiencies for food and beverage, pharmaceuticals, and chemical manufacturers as well as the oil and gas industry.

Brief on using IT automation with industrial automationDownload

Video scripts and storyboards

I worked with technical subject matter experts at Red Hat to develop 3 of the videos featured in their open answers video series. After jointly developing a script, I sketched out a storyboard, and worked with a designer to create a version for client approval and provided oversight for our animation team.

This video has over 50,000 views with no paid promotion. The 2 videos below have 17,000 and 5,500 views.

Nurture email programs

I wrote emails for several email nurture campaigns targeting IT and business decision makers and influencers.

These 6 sample emails are for the Red Hat Enterprise Linux AI lead nurturing campaign.